In partnership with the White Plains Business Improvement District and White Plains, the beverage company will provide free and safe rides home for Westchester County residents of legal drinking age who are celebrating New Year’s Eve in downtown White Plains.
More than 30 cars will provide rides anywhere in White Plains and throughout Westchester County.
Revelers can take advantage of the ‘New Year. Safe Ride.’ program between 11:00 p.m. on December 31 and 3:00 a.m. on January 1. The car service station will be located in the heart of downtown, on the corner of East Post Road and Mamaroneck Avenue.
“Over the past nine years, the ‘New Year. Safe Ride.’ program has provided more than 3,000 free and safe rides home for Westchester County residents of legal drinking age to help people enjoy a safe and happy holiday season,” said Stacey Tank, Senior Vice President & Chief Corporate Relations Officer, Heineken USA.